Are You Maximizing Opportunity After You Attend Events?

When I began speaking at conferences, I measured my performance in business cards. The better my presentation, the more cards I collected. After an event, I’d rush back to enter every new contact in our CRM. Once the leads were in our database, I employed one of two conversion strategies: If contacts had expressed strong interest in becoming a client or partner, I would hound them mercilessly for months, filling their inbox with desperate requests for a follow-up meeting.